On the night of Sunday, September 13, 2026, the 2026 XMA Europe Awards were presented in Amsterdam, hosted by Ella Hughes and Amirah Adara and sponsored by Fansly, closing out XBIZ's fall European events series. The ceremony capped a trade week that ran September 10–13 at Passenger Terminal Amsterdam and included the debut of the X3 Amsterdam consumer fan expo, which XBIZ reported drew fans from across Europe and around the world across its Friday and Saturday sessions.

Why It Matters

Award ceremonies are soft news until you read them as distribution signals, and this year's pleasure slate has a clear through-line: the winners are interoperability and materials, not motors. Kiiroo's Keon 2 winning male product is a vote for an open, brand-agnostic interactive stroker in a segment that has spent years building walled gardens. Biird taking the top powered award with an "App Edition" points the same way. We-Vibe Temp winning Innovation puts thermal sensation — not another vibration pattern — at the front of the category's R&D narrative, which matters because temperature is one of the few genuinely underexploited axes left in device design. The structural story is the venue itself. XBIZ Amsterdam ran trade programming upstairs and the new X3 consumer expo downstairs in the same building, a two-floor format that merges B2B and B2C in a European market where consumer-facing adult events have been thin. Coming in a year when ANME closed after three decades, SZI Expo slipped to March 2027 and Altitude added a new fall buying event for September 2027, the successful Amsterdam debut says the trade calendar is not shrinking — it is relocating and consolidating, with Europe picking up weight the US calendar dropped. One note for readers: XBIZ published the winners list the night of the ceremony and said full coverage would follow, so figures like the previously reported 980 nominees across 62 categories come from pre-show reporting rather than the results announcement.

The pleasure products and retail categories are the ones worth reading closely, because they function as a European buyer's shortlist. Best Sex Toy — Powered went to the Gii x Pure App Edition from Dutch brand Biird. Best Sex Toy — Non-Powered went to Satisfyer's Dazzling Crystal 2. Best Couples Sex Toy went to the Strap-On-Me Multi-Orgasm Dildo from Lovely Planet. Best Sex Toy Innovation went to We-Vibe Temp, from Lovehoney Group. Best Male Pleasure Product went to the Kiiroo Keon 2 — the Wi-Fi-native, brand-agnostic second generation of the interactive stroker Kiiroo opened pre-orders for in May.

Elsewhere on the product side: Lovehoney's Fantasy Tentacle Dildo Vibrator took Best Fantasy-Themed Sex Toy, Scala's Taboom Electro Whip took Best Fetish Product, So Divine's Strawberry Matcha Lubricant took Best Sex Lubricant, Orgie's Lube Tube Vibe took Best Sex Enhancement Product, TOF Paris took Best Intimate Apparel Brand, and Doxy took Best Product Packaging.

Retail told its own story. Lovehoney.com took Online Retailer of the Year and Spanish firm Dreamlove took Distributor of the Year. The brick-and-mortar categories, split by store count, went to Babylon Loveshop (10+ stores), Mshop (3–9) and Coco de Mer Boutique (1–2) — a structure that deliberately keeps single-boutique operators competitive against chains. On the digital media side, Stripchat took Cam Site of the Year, Vendo took Payment Services Company of the Year, MojoHost took Web Services Company of the Year, Clips4Sale took Creator Platform of the Year and VRPorn.com took Virtual Reality Site of the Year.

Sources

Update — 2026-09-14

{Initial entry — story first created.}