eroFame 2026 — Europe's flagship B2B trade fair for the pleasure-products industry — opens Wednesday, September 30 and runs through Friday, October 2 at RAI Amsterdam, with doors on day one from 10am to 6pm. The show's own site confirms the dates and the venue, and flags this as the second consecutive Amsterdam edition after the 2025 move.
Why It Matters
Trade shows are where this industry's actual economics get decided, because the pleasure-products business is still predominantly a wholesale business — brands sell to distributors and retailers, and a booth in Amsterdam determines door count far more directly than any consumer campaign a brand isn't allowed to run on Meta. Three days in a hall is also the only venue where a buyer can do the one thing e-commerce can't offer: hold the thing. Lovense's pitch is the one worth studying. It is not leading with specs; it is leading with sell-through evidence — 30+ native platform integrations as a proxy for ongoing consumer awareness, and lower return rates as a proxy for product maturity. That's a brand arguing to retailers in retail's own language (velocity and returns), not in the enthusiast language of motor strength and app features. It also continues Lovense's 2026 pivot toward European consumer-electronics legitimacy, weeks after its IFA Berlin debut. For competitors, the read is that the connected-device pitch has moved past novelty into supply-chain argument, and the brands that can quantify return rates will win the planogram fights this week.On September 25, Lovense announced it will exhibit, showing new products alongside its existing connected range, from app-controlled wearables to long-distance couples' devices. The Singapore-based company is pitching its ecosystem as a demand engine rather than a product list: per its announcement, more than 30 cam and content platforms integrate Lovense toys natively, so creator livestreams double as continuous product demonstrations for retail buyers to point at. "We don't release a product until it's been tested with real users long enough for us to trust the data," said CEO Dan Liu. "That discipline is why our retail partners see lower return rates — and why we're comfortable letting buyers try everything hands-on at the booth." The company said its team will be on-site all three days to discuss distribution terms and region-specific product strategy.
eroFame's positioning is best captured by who vouches for it on its own front page: Johannes Plettenberg of Lovehoney Group calls it "one of the most important trade fairs in the B2B sector"; Miguel Capilla of Fleshlight, "the fair which everyone must attend"; Lavi Yedid of NSNovelties, "the most important show to our company in regards to sales and distribution outside the United States." CalExotics' Susan Colvin's endorsement is blunter: "simply the best trade fair in the world."
The timing is the story for anyone tracking the industry's trade calendar. eroFame lands at the front of Q4 buying season, which means the assortment decisions made in Amsterdam this week are the ones that show up on European shelves for the holidays. It also lands roughly three months ahead of the US counterweight: XBIZ announced on September 18 that XBIZ Expo returns January 7–10, 2027 at JW Marriott L.A. LIVE, clustered with X3 Expo and Sex Expo in the same window.
Sources
- eroFame — official site (2026 dates, RAI Amsterdam, exhibitor testimonials)
- Lovense to Showcase New Products, Connected Ecosystem at EroFame Next Week — XBIZ
- XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10 — XBIZ
Update — 2026-09-27
Initial entry — story first created.
Update — 2026-10-17
What the floor actually showed: realism is back, AI isn't. Two weeks after the show closed (September 30–October 2, RAI Amsterdam), the first consumer-press report from eroFame was published. On October 16, 2026, Cosmopolitan UK ran a report by Rebecca Handler, founder of the talent agency Lover Management, who attended as Pjur's guest. She arrived expecting "plenty of cute sex toys and lots of AI" and says both predictions were wrong:
- Cute is fading, hyper-realism is back. After two years of pastel, skincare-looking and kawaii designs (partly a workaround for social-media censorship), the floor favoured naturalistic penises and wearable silicone underwear with detailed anatomy. Some of these products are designed for gender affirmation, others for gender play.
- Hardly any AI. "I expected robots, chatbots, something with a subscription," Handler writes, "but I'm happy to see there's hardly any of it." Feeld sex educator Ruby Rare, who attended with her, said AI is "lurking in the corners" but "people are keen for physical sensation and connection." On the move to realism: "Perhaps we want physical synthetic realism to mirror the rise of AI around us."
- Monster and sci-fi toys everywhere. Handler links the scaly, tentacled and dragon-tailed products to the romantasy fiction boom.
- Product notes: Pjur's new flavoured lube range (cherry, vanilla, caramel, strawberry) and a tingling "Woman Lust" gel; TENGA's Flip 360, which opens like a clam for cleaning; and Perfect Fit's Fat Boy girth sheaths, from Thin to Ultra Fat, at a busy stand.
Trade-press follow-ups point the same way. On October 15, EAN described XKIN Bodyforms, realistic TPE bodyforms sold with augmented-reality packaging and exclusive content on XKINHUB.COM. On October 14, it reported that Orgie launched an Intimist intimate mist and a Men Clean hygiene spray at the show.
What changed: Our preview expected Lovense's connected ecosystem to dominate the buzz. A firsthand account suggests buyers were spending on physical realism, fantasy and consumables instead. That matches Kiiroo's veiny, app-connected Julio (see kiiroo-julio-interactive-thrusting-dildo), which combines realism with connectivity. It also contrasts with the consumer AI market, where Meta's Muse agent is now producing explicit chat at scale (see meta-muse-ai-agent-sexting-allowed). One account isn't a market survey. But if Europe's biggest trade buyers are passing on AI hardware, expect 2027 assortments to put realism and fantasy ahead of "smart" features.