On October 22, 2026, Venus Berlin opened for four days, running through October 25 in the Messehallen unterm Funkturm. Organisers describe it as the world's largest international erotic trade fair. It has run since 1997. This year it expects 270+ exhibitors from more than 40 countries and 32,000+ visitors, including about 2,000 trade visitors from 50+ countries, according to the show's press materials carried by RCRmagazin and the Berliner Zeitung. Producers and wholesalers are showing lingerie, "lovetoys" and services. The event runs a protected B2B area and has added digital matchmaking for business meetings this year. Named sponsors include MyDirtyHobby, Stripchat, Chaturbate, BongaCams, Rush Hour Berlin and TantumPay.

Why It Matters

The European and American trade-show calendar has thinned out fast this autumn. ANME ended its 30-year run, which sent U.S. buyers to the [AVN Show's ANE floor in January](/stories/avn-show-2027-virgin-hotels-vegas). Berlin's own [SX Festival and Expo will not return in 2027](/stories/sx-festival-expo-ends-founder-exit). [eroFame](/stories/erofame-2026-amsterdam-opens) has just wrapped in Amsterdam. Venus combines a consumer festival, a creator marketplace and a B2B hall, and with fewer shows around it, its weight in the European calendar goes up. It is the biggest single place in Europe where pleasure-product brands can meet distributors, cam platforms and creators at once. The sponsor list says something too. It is dominated by cam and creator platforms plus a payments firm, not toy manufacturers. Creator economics now pay for the show floor, and the new KIEZ shows organisers chasing mainstream influencer reach rather than retail buyers. For device brands, the opportunity lies in cam-platform integrations and creator partnerships. The ten-year blind tour is a small item but shows the show has made accessibility a standing part of the programme for a decade. Few consumer events in any category have.

What's new is mostly aimed at creators. The 2026 edition has eight brand ambassadors: Micaela Schäfer, Shaiden Rogue, Lia Engel, Calea Toxic, Mika Nox, SallyDinosaur, Jenny Stella and Tamy Tation. Press spokesman Walter Hasenclever described them as "a whole generation of primarily women who built their careers themselves, via social media and their own business models." In Hall 20 the show has added the VENUS KIEZ by Inkasso Ingo, a creator-and-influencer meeting area of about 70 square metres with a bar, lounge and content-production space. It is explicitly pitched at people outside the adult industry as a link to mainstream social media. There is also a new official app with the programme, hall plan and meet-and-greets.

The show is also marking an accessibility milestone. The guided tour for blind and visually impaired visitors, led by Ella Mortadella, is ten years old. The Berliner Zeitung made the anniversary its headline: "Erotik mit Inklusion." On the B2B floor, XBIZ reports that Italian sexual-enhancement maker DanaMedic (Zestra Arousal Oils) will share a booth with Svakom and Plug&Play International BV, aiming at both B2B and B2C buyers.

Sources

Update — 2026-10-22

Initial entry — story first created.