On October 14, 2026, Korean streamer TVING held the press conference for Make Me Tremble (내가 떨릴 수 있게, also translated So That I Can Feel the Butterflies). Episodes 1–4 premiere together on October 15 (Sports Chosun). The series is a romantic comedy about Gong Eun-soo (Nam Ji-hyun), a marketer raised on Confucian values who won't have sex without love, and Dok Go-dal (Kim Jae-young), the CEO of a sex-toy startup, who works with her and has no such rule (Star News). It is written by Ahn Sae-bom and directed by Kim Ye-ji, and it reunites the two leads eight years after they played siblings in a previous drama.

Why It Matters

Pleasure products in East Asia still sell mostly online and out of sight, and the director's own comments show the stigma is still there. That makes a flagship streaming rom-com that treats a **sex-toy company as an ordinary workplace**, with its CEO as the romantic lead, a useful sign of how far mainstream acceptance has come. K-dramas also travel well across the region and globally, so the show's reach goes beyond Korea. We have seen this pattern before: when the category stops being the joke and becomes the setting, buying gets easier. Kim's "don't make it cool" comment also matches how the most successful pleasure brands sell, framing the category around connection and self-knowledge rather than shock. Watch for Korean and pan-Asian brands to buy product placement or tie-in campaigns, and for whether the show produces any measurable search or retail lift in the region.

The director's comments are the industry-relevant part. Kim said that "while the item of sex toys is trending toward being more accepted in mainstream society compared to the past, we did not try to make the subject matter appear too cool," and that the startup setting is "a medium through which the values of the two characters clash." She deliberately "toned down the approach," she said, because emphasising stimulation and calling it "cool" "would instead create aversion among many viewers." The cast pitched it as watchable anywhere. The Korean press ran the line "You can watch it on public transportation" as a headline.

Sources

Update — 2026-10-14

Initial entry — story first created.