On October 30, 2026, AVN reported that XR Brands, the Huntington Beach, California, manufacturer, had launched the XR Brands Large Item Catalog, a sales tool for brick-and-mortar adult retailers. It lets them sell full-size dolls, pleasure machines, oversized anatomical toys and specialty furniture without holding any inventory. UK trade outlet Erotic Trade Only covered the launch on November 2.

Why It Matters

Independent adult stores struggle to compete with online sellers on assortment. The products where they lose most are the high-ticket, oversized ones like dolls, sex machines and furniture, which also carry the best absolute margins. XR's catalogue is essentially an **endless-aisle** programme of the kind mainstream retail already runs, adapted for a three-tier manufacturer → distributor → retailer channel and keeping the distributor in the order flow. If it works, the store's role shifts from warehouse to advice and closing the sale, which is the one thing physical retail does better than a website. It also shifts holding and freight risk upstream to manufacturers, a cost structure other suppliers may need to match. It fits a wider pattern of the adult trade adding online-style tools to physical stores, such as RetailCurrent's local-inventory search and Pure Romance's live shopping. See also: [Pure Romance live shopping and RetailCurrent](/stories/pure-romance-live-shopping-retailcurrent)

The model is a printed catalogue backed by a drop-ship. Each participating store gets a physical catalogue for customers to browse in person. Every product page has a QR code linking to a video of the item "in action" and space for the retailer to write in its own price, so stores control their margins. Once a customer chooses, the store takes payment and orders through its distributor, which sends the purchase order to XR Brands. XR then ships discreetly, either to the shop or straight to the customer's home. A flat shipping rate per item lets retailers include delivery in their price. The catalogue is open to authorised retail partners.

"Not every retailer has room on the sales floor for a full-size doll, a pleasure machine, or specialty furniture. And not every store wants to tie up capital in larger, slower-moving products," a company representative told AVN. Josh Ortiz, XR Brands' director of education and outreach, told ETO: "Retailers shouldn't have to choose between offering an incredible selection and having enough room to walk through their own store… Show the catalogue, collect the payment, and let us take care of the rest."

Sources

Update — 2026-11-10

Initial entry — story first created.