On July 13, 2026, We-Vibe and Adam & Eve announced a nine-city "Experience an Ourgasm" pop-up tour kicking off July 18, built around a branded We-Vibe tour bus that will park outside Adam & Eve retail locations. The centerpiece is the brand's new Chorus Pro couples' vibrator, showcased inside a "Chorus Pro Immersive Experience Trailer" where guests can explore how the body responds to pleasure alongside interactive activities, sexual wellness education, promotional discounts, and gifts.

Why It Matters

Payment-processor and advertising restrictions have long forced pleasure brands to get creative about reaching consumers. A traveling, invite-people-inside activation sidesteps platform ad bans entirely and doubles as retail foot-traffic generation for Adam & Eve's stores — a symbiotic play between a device maker and a legacy retailer. It also signals continued marketing investment behind the We-Vibe Chorus Pro specifically, reinforcing the couples/connected segment as a strategic priority for the Lovehoney Group as it competes with Lovense's ecosystem. Experiential, education-forward marketing is emerging as one of the few unrestricted growth levers in a heavily gatekept category.

The campaign leans hard into the "ourgasm" wordplay — shared partnered pleasure — as a marketing wedge against the solo-use perception of vibrators. "Vibrators have long been seen as a solo experience, but at We-Vibe, we believe the best vibes are the ones you share, which is why the Chorus Pro was designed for partners to have an 'ourgasm,'" said Lovehoney B2B Marketing Manager Stephanie Ingram. The Chorus Pro, launched in late 2025, is a three-motor C-shaped wearable featuring Fusion Wave Technology and a Haptic Squeeze Remote that translates a partner's real-time grip pressure into vibration intensity.

The tour is a notable piece of experiential retail for a category still largely locked out of conventional advertising channels. By bringing a physical, on-street activation to Adam & Eve storefronts — a chain with deep brick-and-mortar roots — We-Vibe (owned by the Lovehoney Group) is using owned physical space to do the destigmatizing consumer education that Meta, Google, and TikTok ad policies make difficult to do at scale online.

Sources

Update — 2026-07-14

Initial entry — story first created.