On September 28, 2026, former Pipedream Products executives Briana Watkins and Adam Moskowitz announced Wild Brands, a new Los Angeles-based sexual wellness company. Adult FYI reported the launch that day and Erotic Trade Only followed on October 2. Watkins is CEO and Moskowitz is president and COO. The first products are sexual-enhancement supplements for men and women, a range of gummies and honey products that the company says will be manufactured in the U.S. and launch in November, with retailer preorders opening first.

Why It Matters

Enhancement gummies and honeys are among the fastest-moving SKUs at adult retail, and also among the most heavily policed. On September 25, 2026 the FDA issued another Medication Health Fraud notice for a "sexual enhancement" honey (Miracle Power of King Kong Honey) after lab tests found undeclared tadalafil, the active ingredient in Cialis. That is part of a long pattern we track in [our hidden-ED-drug recall file](/stories/fda-recalls-hidden-ed-drugs). The problem is not limited to the U.S.: on October 1, Uganda's National Drug Authority began a nationwide Class I recall of an imported "energy drink" after testing confirmed undeclared sildenafil, according to the Daily Monitor. A new brand entering this segment through mainstream-looking packaging will be judged first on what is in the product. "U.S.-manufactured" is a useful starting point. Published ingredient lists, third-party testing certificates and claims that hold up under FTC scrutiny are what will set a legitimate brand apart from the honey-sachet gray market. The founders' Pipedream background gives them strong distribution and retail-buyer relationships, which is the real advantage in a crowded supplement aisle.

The pitch is mostly about branding. Instead of the novelty-shop look common in enhancement products, Wild Brands plans "a sophisticated, sensual aesthetic" with animal prints and bold imagery designed to stand out on shelves. "There are already many supplements on the market, so I knew Wild Brands needed to have its own personality," Watkins told ETO. "I aimed for the branding to be sexy, confident and fun, but not tacky." Moskowitz described his job as "creating the operational foundation" for growth "across multiple categories," and Watkins said the goal "is much bigger than launching one supplement collection," which suggests supplements are a starting point rather than the whole business.

Neither announcement gives formulations, active ingredients, clinical support or pricing. That matters more in this category than in most.

Sources

Update — 2026-10-05

Initial entry — story first created.