On October 15, 2026, the adult trade press published an industry survey of the sexual-enhancement consumables aisle (carried by Adult FYI). It found that the category is moving away from stamina pills toward gummies, chocolates, honey sachets, shots, drink mixes, botanical teas, mushroom blends and THC edibles. These are increasingly sold for desire, mood and "connection" as well as performance. Full Circle Brands VP Jessica Sav said pills and honeys are still the top sellers. Honey has grown because it is portable, disposable and visible outside adult stores. Katie Enright, founder of Lavinia, said buyers prefer formats that "feel less clinical." Lavinia's Kinky Bites mix hemp-derived Delta-9 THC with horny goat weed, maca and longjack. Celebrity brands are joining in: Sexyy Red has enhancement honey and gummies distributed by Doc Johnson, and 6ix9ine and Master P have their own gummy lines.

Why It Matters

The format change is good for margins and bad for compliance. Gummies and chocolates move enhancement from behind the counter to the impulse rack, and THC and mood blends open new occasions to sell into. But the category's enforcement record is poor. The FDA has spent 2026 recalling chocolates, honeys and "natural" supplements spiked with undeclared sildenafil and tadalafil, and in the past two weeks Czech and Spanish regulators pulled "natural" boosters for the same reason (see [fda-recalls-hidden-ed-drugs](/stories/fda-recalls-hidden-ed-drugs)). Australia's TGA has issued similar warnings about sex honey. Retailers asking for lab reports and lot traceability is the industry regulating itself before someone else does. Brands that can show certificates of analysis will win shelf space from the white-label honey packs. For investors, the opportunity is testing, traceability and compliant formulation, not another branded gummy.

The next day brought a typical new launch. On October 16, Amsterdam-based The Oh Collective released Happy Ending, a three-product "functional food" range: strawberry gummies with shilajit and vitamins C, B6 and B12 (£27.99), an espresso chocolate, and a cacao drink, the last two built on maca, ginseng and a proprietary ingredient called "Liboost." According to JRL Charts, the brand states that the products "are not medicines." JRL also notes that the presence of commonly promoted wellness ingredients "does not establish that the finished formulations improve libido, sexual performance or other health outcomes."

That caution fits the main point of the trade survey: transparency is now the price of a shelf spot. Las Vegas retailer Cam Jennings (Daddy's Counterculture Outlet) said the same branding doesn't guarantee the same formula across sales channels, using Rhino capsules as his example. He said the "proprietary blend" model puts all the safety risk on the brand name, and an industry that has "flown under the radar for 30 years" is now too big to stay there. He pointed to the DEA's move to schedule some kratom-related substances as a sign of where regulators are looking. The diligence retailers now describe includes verified brand ownership, production location, lot traceability, accessible lab reports, and serialized QR or anti-counterfeit packaging, plus third-party testing for heavy metals and pesticides.

Sources

Update — 2026-10-17

Initial entry — story first created.