On July 28, 2026, Lovense confirmed the nationwide rollout of "Turned On: A Night of Sex Tech for Couples," a month-long in-store experiential series running across 18 Hustler Hollywood locations throughout July 2026. First announced in mid-June, the tour puts the app-connected device maker — best known as a direct-to-consumer and teledildonics brand — physically onto specialty-retail shelves with live demonstrations, hands-on product interaction, and staff-led retail education aimed squarely at couples.

Why It Matters

Retail distribution is one of the hardest problems in sextech — mainstream chains gate the category, social platforms ban the ads, and connected devices are difficult to sell sight-unseen. Lovense, one of the largest players in the space, treating specialty brick-and-mortar as an experiential conversion and data-collection channel is a notable signal about where growth-stage sextech brands see untapped margin: not just wider shelves at Target-style mass retail, but deeper, demo-driven experiences inside adult specialty stores. If the "Turned On" series produces the conversion and shopper-insight numbers Lovense is hoping for, expect more DTC-native intimacy brands to follow the same playbook back into physical retail.

The strategic tell is in how Lovense frames the effort. Rather than a one-off promotional pop-up, CEO Dan Liu positioned the Hustler Hollywood partnership as an ongoing engagement channel designed to "enhance in-store conversion opportunities" and gather first-party insight into shopper behavior and product interaction — data that a pure e-commerce operation simply can't collect. For a category that remains largely locked out of paid social advertising and mainstream ad inventory, a captive in-store audience inside an established adult retail chain is a rare, compliant, high-intent funnel.

The tour also dovetails with Lovense's broader 2026 push to convert its hardware base into an ecosystem: the company recently rolled out Remote 8.0, restructuring its control app around community, content, and social features, and it has been aggressively courting both creators and couples. Meeting shoppers in physical stores — where a connected couples device can actually be demoed and explained — addresses the single biggest friction point for teledildonics: these are experiential products that are hard to sell from a thumbnail and a spec sheet.

Hustler Hollywood, for its part, gets a marquee tech brand drawing foot traffic into 18 markets during a single month, reinforcing the brick-and-mortar adult retailer's relevance at a moment when much of the category's discovery has migrated online. It's a mutually convenient answer to a shared problem: how do you merchandise intimacy tech when the usual digital storefronts keep the door half-closed?

Sources

Update — 2026-08-04

{Initial entry — story first created.}