In the last days of June 2026, intimate-wellness company Joylux and Halle Berry's midlife-wellness brand Respin rolled out "Juicy Like a Peach," a vaginal hydration treatment the company markets as a "first-of-its-kind, FDA-cleared" product designed to relieve vaginal dryness and painful sex over time. Priced at $59 on Joylux's site, it deepens a partnership the two brands first struck in September 2024, when Berry — after her own experience with a painful intimate episode and an initial misdiagnosis — invested in and teamed with Joylux, debuting a "Let's Spin" intimacy gel and a special-edition vFit Plus device. The new launch drew a wave of coverage across beauty and wellness outlets, with Berry using the press run to argue that "we cannot be embarrassed anymore" about menopause and sexual health.

Why It Matters

Menopause and sexual wellness have converged into one of the fastest-growing corners of femtech, and celebrity-founder brands — Berry's Respin among them — are accelerating destigmatization while raising the bar on marketing claims. An FDA-cleared positioning (versus a general-wellness cosmetic) is a meaningful differentiator in a category littered with unregulated moisturizers, and it points to where competition is heading: clinical validation as a marketing moat. For investors and operators, the Joylux–Respin tie-up is a template for how established intimate-health device makers can borrow celebrity distribution and community to reach the ~60 million peri- and post-menopausal women in the US alone. The critical backlash also matters: as more star-backed "vaginal" products launch, scrutiny of efficacy claims — and the FDA-cleared-vs-cosmetic distinction — will intensify.

The clinical premise is straightforward and under-served: menopause-related estrogen decline causes vaginal dryness in more than half of women, with knock-on effects for intimacy, comfort and emotional wellbeing. Joylux positions itself around OB-GYN-designed, science-backed products — its flagship vFit uses red-light and thermal energy for at-home vaginal rejuvenation — and Respin brings Berry's celebrity megaphone and a midlife-women's community. "Juicy Like a Peach" extends the portfolio from devices and gels into an FDA-cleared hydration treatment, a regulatory tier above the crowded field of cosmetic "intimate moisturizers."

The rollout wasn't universally celebrated. Alongside glowing celebrity coverage, some critics pushed back on the broader "vagina skincare" boom — questioning whether the category over-medicalizes normal bodies and leans on star power more than evidence. That tension is itself a signal of how hot the menopause-wellness space has become: a segment once ignored by consumer brands is now competitive enough to attract both A-list backing and skeptical think-pieces.

Sources

Update — 2026-07-06

Initial entry — story first created.

Update — 2026-07-09

Fresh press coverage on July 8, 2026 (Yahoo/People) has Halle Berry speaking directly to the product's origin, describing her own perimenopause symptoms as feeling like "razor blades in my vagina" before she began using vaginal moisturizers and eventually partnered with Joylux. The interview reinforces the celebrity-storytelling angle driving the launch's press cycle two weeks after the initial announcement, with Berry continuing to frame the campaign around destigmatizing midlife sexual health.

New Sources