Foria Wellness, the pioneer of CBD-infused intimacy products, announced the launch of Juicy Pure on February 3, 2026 — its first water-based lubricant and a significant departure from the oil-based formulations that built the brand. At $20 for a 4oz bottle, it is also the most accessible price point in Foria's lineup.

Why It Matters

Foria's move into water-based territory signals that even CBD-first brands recognize the need for condom-safe, mainstream-accessible products. At $20, it undercuts most "clean" lubricants while maintaining organic certification — potentially expanding the addressable market for premium sexual wellness brands beyond their existing customer base.

The formula centers on organic aloe vera as its base, supplemented with chamomile, vanilla, stevia, and natural guar and xanthan gum for texture. The 95% certified organic ingredient count, dermatologist testing, and hypoallergenic certification position it squarely in the clean beauty adjacent space. Critically, it is free from glycerin, parabens, silicones, and synthetic fragrance — ingredients commonly found in mass-market lubricants that can disrupt vaginal pH and microbiome balance.

"We created Juicy Pure to give our community something they've been requesting: A clean, condom-compatible option that nurtures vaginal and vulvar tissue rather than irritating it," said Gemma DePalma, Foria's Chief Operating Officer. The condom and toy compatibility addresses the primary limitation of Foria's flagship Sex Oil (oil-based products degrade latex).

The product launched on foriawellness.com and beauty-heroes.com, with Amazon availability following shortly after. The launch reflects a broader industry trend toward lubricant brands meeting clean beauty standards while maintaining functional performance.

Sources

Update — 2026-03-14

Initial entry — story first created.