The Altitude Intimates trade show opened its doors on March 22, 2026 at the Paris Hotel & Casino in Las Vegas, kicking off a three-day B2B event that has quickly become one of the adult industry's premier buying opportunities. Major exhibitors spanning the full spectrum of pleasure products, lingerie, and wellness brands are on the floor, including LELO, Kiiroo, Evolved Novelties, Blush, Coquette, Leg Avenue, Nasstoys, Dr. Tush's, Honey Play Box, OEJ Novelty, and Eldorado Trading Company.

Why It Matters

Altitude Intimates has emerged as a bellwether for the sexual wellness industry's commercial health. The volume of pre-show brand signings and product launches signals strong manufacturer confidence in 2026 demand, while Kiiroo's distributor-first strategy reflects a maturing market where channel partnerships matter as much as direct-to-consumer flash. For retailers, the show floor offers a compressed window to evaluate the year's product pipeline — and for the industry at large, the exhibitor list reads like a who's who of companies betting that sexual wellness will continue its crossover into mainstream retail.

The pre-show week was packed with product launches and distribution deals. On March 18, Eldorado Trading Company announced it had signed three new brands — Raw Chemistry (pheromone-infused fragrances), Sugar Splash (novelty products), and Kinsey Maezing (adult humor books) — ahead of its Altitude debut at booths 729 and 836. Nasstoys unveiled its Sky Collection on March 19, a powder-blue lineup of rechargeable pleasure products featuring dual motors, USB rechargeability, and 10 vibration patterns across four SKUs: the Sky Stratus Tapping Plug, Sky Cirrus Three Way Vibe, Sky Cumulus Swirl G-Spot, and Sky Nimbus G-Spot Finder. Dr. Tush's debuted its Venture Series on March 20, while Honey Play Box brought the Vibrosa Mini.

Kiiroo is making a strategic play at the show by skipping a standalone booth entirely, instead showcasing its next-generation interactive technology through distributor partners Eldorado and ECN (East Coast News). CEO Toon Timmermans said the approach reflects a focus on "strengthening partnerships with key distributors and expanding access to our technology for new retail partners." On display: the upgraded Keon device with built-in Wi-Fi connectivity, new FeelStar product line additions, and an immersive VR experience demonstrating app-controlled integration with virtual environments.

The show's timing is notable — arriving just as Q1 buying cycles ramp up for summer inventory and as the industry navigates shifting retail dynamics including Walmart and Target's growing willingness to stock mainstream-adjacent sexual wellness products. With more brands fighting for shelf space and DTC competition intensifying, Altitude serves as a critical deal-making venue where distribution relationships are forged and product pipelines are set.

Sources

Update — 2026-03-22

Initial entry — story first created.

Update — 2026-03-23

The show floor is now live, with Day 1 (March 22) drawing strong foot traffic and Day 2 underway. Williams Trading Co. is running a parallel two-day virtual livestream event (March 23–24) connecting 24 brand partners with whitelist-approved retailers who couldn't attend in person — a hybrid format that reflects the industry's post-COVID adaptation. Nalpac and Entrenue confirmed a combined presence across booths #415 and #406, representing over 40 sexual wellness brands and marking the merged distributor's 50th year in the wholesale market. LELO's Surfer 2 smart anal plug (debuted March 6) and Dr. Tush's Venture Series (12 curated anal exploration sets, fresh off a 2026 XMA Award for Best New Pleasure Brand) emerged as notable show-floor draws in the anal wellness category, which multiple exhibitors identified as a breakout segment for 2026.

New Sources

Update — 2026-03-24

Altitude Intimates wrapped its three-day run at the Paris Las Vegas today, closing out with a flurry of product debuts and deal-making. Blush (Garden City, N.Y.) stole the spotlight on Day 2 with the Queens Reign collection — a rococo-inspired luxury vibe line featuring five pieces including a lipstick-style device, compact massager, wand, slim profile design, and pendant-style wearable, all in body-safe silicone with multiple vibration settings and full waterproofing. CEO Verna Meng positioned the line squarely at the luxury-fashion intersection: "Today's consumer is drawn to products that align with luxury, fashion, and personal expression, and this collection delivers on all fronts." The collection is already available through East Coast News, Eldorado Trading, and Williams Trading Co.

Our Erotic Journey (OEJ) debuted the Cristal Collection, an eight-piece premium borosilicate glass pleasure line featuring temperature-play capability and removable bullet vibrators. OEJ President James Guo called the glass toys "engineered to deliver intense, customizable sensations while being completely body-safe." The Pleasure Chest also used the show week to announce a month-long LGBTQ+ health donation drive, pledging $1 per qualifying online sale to nonprofit partners throughout March.

The show's final day capped what exhibitors described as one of the strongest Altitude shows yet, with buyers particularly eager around three emerging categories: luxury giftable devices (Blush Queens Reign), premium materials play (OEJ Cristal), and app-connected upgrades (Kiiroo's Wi-Fi-enabled Keon). The breadth of launches confirms that the pleasure products supply chain is healthy heading into summer buying season.

New Sources

Update — 2026-03-27

Post-show product announcements continued to roll out across trade press in the days following Altitude's close, confirming the show's impact on the Q2 product pipeline. System JO used the show as the launch platform for Vitalize, a dermatologist- and gynecologist-tested prebiotic intimate skincare line representing a significant category expansion from lubricants into everyday intimate care. Blush doubled down with a second launch — the Temptasia Ardor — extending its kink-focused line alongside the luxury Queens Reign collection, demonstrating a two-pronged premium/kink retail strategy.

European distribution picked up momentum from the show. Xocoon launched two new premium vibrators — the Butterfly Love (dual-stimulation butterfly design) and Boundless Love (tapping + vibration) — through SCALA on March 27. CalExotics' Flex Bend & Hold Rumbler collection also became available through SCALA on March 25. Spanish distributor International Dreamlove launched its INTENSE multi-sensory masturbator line (vibration, suction, heating, built-in speaker) on March 25, and Dutch manufacturer O-Products announced expansion plans on March 24.

The breadth and pace of post-Altitude announcements — spanning intimate skincare, premium devices, kink accessories, and European distribution — signals that the show delivered on its promise as the industry's premier Q1 buying event. Exhibitors repeatedly pointed to three breakout categories for 2026: intimate skincare/menopause care, luxury giftable devices, and app-connected technology.

New Sources