In an announcement carried by AVN on August 10, 2026, Huntington Beach-based manufacturer XR Brands debuted the Jock Premium Sliding-Skin Squirters — a pair of silicone dildos that the company pitches as combining "lifelike movement, powerful ejaculation and versatile play in one premium design." The launch was among more than 200 new releases XR showcased across its portfolio at the ANME (Adult Novelty Manufacturers Expo) show, where the company set up a dedicated "squirting station" to demo the line to retail buyers.

Why It Matters

Product launches at ANME are a leading indicator of what fills adult-retail shelves and dropship catalogs over the following two quarters, and XR Brands' 200+ release volume signals continued manufacturer confidence in the novelty category even as connected/smart devices grab most of the headlines. The Jock squirters also reflect a real consumer trend: "realistic fluid play" and gender-inclusive, harness-compatible designs are two of the categories analysts have flagged as reshaping 2026 adult retail. For buyers and DTC retailers, the interesting wrinkle is the convergence play — bundling texture realism, an ejaculation mechanism, and strap-on compatibility into a single mid-to-premium SKU rather than selling them as separate niche items, a packaging strategy that can lift average order value if the execution holds up.

The two models — an 8.75-inch version with balls and a 9.75-inch version without — are built on Jock's dual-density "sliding-skin" construction: a soft, lifelike outer silicone layer that slides along a firmer inner shaft to mimic the movement of real skin. Each includes an internal ejaculation system: users fill the toy with a liquid of their choice via an included syringe, then squeeze an attached medical-style pump ball to trigger, in the company's words, "explosive, on-demand outbursts." Both are harness-compatible and finished with hand-painted detailing and a suction-cup base, positioning them for solo play, partnered play, and roleplay scenarios.

"There are silicone dildos, sliding-skin dildos, squirting dildos and harness-compatible dildos — but the new Jock Premium Squirters bring all of those features together in one product," XR Brands president Rebecca Weinberg said in the announcement. The combination pitch — realistic texture plus a refillable ejaculation mechanism plus strap-on compatibility — is the crux of the product's positioning in an increasingly crowded realistic-dildo category.

The launch lands in a segment where "ejaculating" and fluid-play novelties have become a distinct growth niche, and where XR Brands — one of the larger US novelty houses, with a wide wholesale distribution footprint — is leaning on breadth (200+ SKUs at a single trade show) to hold retailer shelf space. Notably, the Jock line uses body-safe silicone for the insertable body, which is the material reviewers and retailers increasingly treat as table stakes for realistic toys.

Sources

Update — 2026-08-13

Initial entry — story first created.