On March 2, 2026, Womanizer launched the Womanizer Pro, a new entry-level clitoral stimulator designed to make the brand's signature Pleasure Air Technology accessible to first-time users at a lower price point. The device marks Womanizer's latest effort to expand its customer base beyond the premium tier it's known for, positioning the Pro as "the perfect entry point for those discovering contactless clitoral stimulation with air waves for the first time."
Why It Matters
The mass-market pivot reflects a broader industry strategy: as air-pulse/pressure-wave technology matures, brands are moving from premium novelty to accessible everyday product. Satisfyer successfully executed this playbook with sub-$30 devices, and Womanizer's parent company (WOW Tech/Lovense) is now explicitly competing in the entry-level segment. This price compression is good for consumers and signals the category's transition from niche to mainstream.The Pro features 11 intensity levels, up to 240 minutes of playtime on a single magnetic charge, an IPX7 waterproof rating for bath and shower use, and is available in five colors: Sage Green, Silver Grey, Bordeaux Red, Vibrant Pink, and Lilac. While the company did not publicly disclose pricing, the entry-level positioning and simplified feature set suggest a sub-$100 price point — well below the $170+ range of the Womanizer Premium 2 and the $200 Womanizer OG.
The launch comes during a busy season for pleasure tech, with the brand also recently releasing the Womanizer Enhance, which claimed a 100% orgasm rate in clinical testing. The Pro strips away the Enhance's dual-mode complexity to offer a more approachable introduction to the air-pulse technology that Womanizer pioneered in 2014.
Sources
Update — 2026-03-28
Initial entry — story first created.