On October 29, 2026, TENGA Healthcare, the sexual-health arm of Japanese pleasure-products company TENGA, opened bookings for a new anonymous online sexual-concerns consultation service. Sessions began on November 4, 2026. The service is aimed mainly at men. It covers premature and delayed ejaculation, erectile worries, sexlessness, fertility planning, partner relationships and male menopause. A man and his partner can also book together. The first session costs ¥3,300 for 30 minutes, and later sessions are ¥5,500 for 45 minutes.

Why It Matters

Hims, Ro and similar companies built men's sexual health around prescriptions. TENGA is starting earlier, with paid, human, non-clinical conversation, and taking its own products along. For a pleasure brand this is a significant move into services. It turns a hardware company into a first point of contact for men who are too embarrassed to see a urologist, and it creates a recurring revenue stream that doesn't depend on selling another stroker. The no-face-on-either-side design is worth noting for any company working on anonymity in sexual-health telehealth. The risk is the usual one for brand-run health services: if counsellors can recommend the company's own products, TENGA will need to show that its advice puts users first. Its release explicitly says the service will not steer people toward particular products or treatments.

The format is built for privacy. Users don't have to show their faces, and according to the company's PR Times release, the counsellors don't show theirs either, so neither side is reacting to the other's expressions. A pre-session questionnaire asks clients how much they want to talk, how much they want to listen, and which topics are off-limits. The counsellors include midwives, nurses and experienced counsellors who have completed TENGA's training and screening. TENGA says clearly that the service is not a medical institution: it does not diagnose or prescribe. It says the aim is to help users sort out their concerns before they see a doctor. The release adds that counsellors may sometimes suggest TENGA products or medical options.

The company's rationale comes from its own data. A TENGA Healthcare survey of 4,000 Japanese men aged 20 to 59, conducted May 27 to June 2, 2026, found that 33.7% had some sexual concern and 91.8% said they had nowhere to turn for advice (Sankei). CEO Koichi Matsumoto, who heads both TENGA and TENGA Healthcare, says in the release that he started the healthcare business after his own bad experience with a circumcision at age 20 and years of ejaculation problems that followed. TENGA Healthcare marks its tenth anniversary in November 2026. Its existing lines include ejaculation-training cups and fertility-support products, and it runs the Seicil sex-education platforms. In an interview with Japan Gay Guide about the service's relevance to gay men, director Masanobu Sato said TENGA's decision not to design or package products around images of women has long made the brand popular with gay men in Japan.

Sources

Update — 2026-11-12

Initial entry — story first created.