On August 19, 2026, German wholesaler Orion Wholesale introduced two new rabbit vibrators under its Sweet Smile house brand, per XBIZ. Both are waterproof silicone devices built around three motors and a clitoral bunny with 10 vibration modes — but the differentiation sits in the shaft mechanics, which is where the rabbit category has been competing for the last two years.

Why It Matters

Rabbits are the pleasure-device industry's most saturated category, and multi-motion mechanics have become the primary axis of competition. Air-pulse clitoral stimulation dominated the premium end for most of the last decade; the response from the mid-market has been to add mechanical complexity to the insertable shaft — wiggle, thrust, rotation, and combinations of all three — where air-pulse offers no answer. The strategic tell here is the channel. Orion is a wholesaler, not a DTC brand, which means these devices reach consumers through European specialty retail and independent shops rather than through a marketing-heavy direct funnel. Multi-motor mechanics at wholesale price points is how premium features migrate down-market — the same dynamic visible in Bellesa's launch of a sub-$30 outlet line this week. Whether three-motor rabbits with thrusting shafts hold up mechanically over time is the open question the category has yet to answer publicly; complexity in a waterproof silicone device is also complexity in a warranty claim.

The first, the Rabbit Vibrator With Wiggling Function, uses a wave motion across three modes with a naturally textured shaft. The second, the Rabbit Vibrator With Rotation and Thrust Function, pairs rotating massage beads in the head with a thrusting shaft, the two working in tandem across nine modes. "The wiggling function vibrator's naturally textured shaft stands out because of its dynamic, wave-like movements," an Orion representative told XBIZ, describing the rotation-and-thrust model as combining a "velvety soft" thrusting shaft with bead stimulation in the head.

The launch is part of a steady release cadence rather than a one-off. Orion introduced the Vibepad Intense 2 on August 17 — a compact two-motor silicone pad vibrator with 10 modes and a six-meter remote, positioned as the follow-up to what the company calls a bestseller — and expanded its Bad Kitty fetish accessory line with two new harness sets on August 12. For a wholesaler serving European specialty retail, that pace reflects a strategy of refreshing proven SKUs and house brands rather than chasing new categories.

Sources

Update — 2026-08-20

Initial entry — story first created.