On March 2, 2026, Lovehoney held its first-ever Pleasure Awards, naming winners across seven categories drawn from its catalog of over 1,200 products. The awards highlight both Lovehoney's own brand products and key partnerships with major pleasure tech manufacturers, offering a snapshot of what's resonating with consumers in early 2026.

Why It Matters

Lovehoney creating its own awards program is a retail marketing play, but the winners tell a real story: air-pulse technology has become the entry-level default (two of seven winners use it), app-connected devices dominate the couples category, and fantasy-themed products have crossed from niche to mainstream enough to win a social media vote. The $35 Switch X winning Customer Favorite also confirms that Satisfyer-level pricing is now the competitive floor.

The winners: Customer Favorite went to the ROMP x Lovehoney Switch X Clitoral Suction Stimulator ($35), which uses pressure airwave technology across six intensity levels. Stroke of Genius honored the Fleshlight x Lovehoney Masterstroke Male Masturbator ($60) for its suction control and soft-skin texture. The Couples' Choice award went to the Lovense Lush 4 App-Controlled Vibrating Egg ($150), reflecting the continued dominance of Bluetooth-enabled long-distance play. Staff Favorite was the Lovehoney Deluxe Rechargeable Mini Metallic Massage Wand ($60) with seven patterns at 10 intensities each. Buzzworthy Best-Seller: the ROMP Spin Travel Stimulator ($50), a compact, colorful air-pulse device with a built-in travel case. Feel-Good Favorite: the Champion Lover Remote Control Cock Ring ($75). And Social Media Fan Favorite: the Pleasure Quest Girthy Fire Dragon Dildo ($80), a fantasy-themed design riding the "romantasy" wave.

The price range — $35 to $150 — reflects Lovehoney's positioning across the accessible-to-mid-range market, with the Lovense partnership representing the premium end.

Sources

Update — 2026-03-28

Initial entry — story first created.