On October 1–2, 2026, annual accounts filed at Companies House showed that Feeld, the London-based dating app built for non-monogamous, queer and kink-curious users, grew revenue about 31–32% in 2025 to roughly £64 million (about $85 million). Forbes reported the figures first on October 1, and The Guardian followed on October 2. Pre-tax profit rose from £9.3 million to £11.4 million, according to The Guardian. Global Dating Insights, summarizing the Forbes report, puts profit after tax at £8.9 million. Shareholders, including co-founders Ana Kirova and Dimo Trifonov, shared a £3.8 million dividend, the largest in the company's history. The Guardian notes that the biggest dividend in Feeld's previous accounts was £600,000 in 2024.

Why It Matters

Feeld shows that sex-positive positioning can be a strong growth strategy, not just a niche. It is profitable, pays dividends, is almost entirely founder-funded, and is growing more than 30% a year while the market leader shrinks. That weakens the usual argument that institutional money avoids "adult-adjacent" consumer apps because they can't scale. Feeld scaled without that money. The open question is retention. Mainstream users bring revenue, but they can also dilute the community that makes the product distinctive, and Grindr's move into telehealth shows how much the remaining independent players are being pushed to monetize identity-specific audiences in new ways. Feeld also handles some of the most sensitive data in consumer tech (sexuality, kinks, relationship structures), so its security investment matters. Fortbridge's 2024 findings, which Feeld says it fixed, showed how much is at stake.

Almost all of the growth came from outside Britain. The accounts attribute about £56 million of the £64 million to the rest of the world, close to 90% (Global Dating Insights cites 87%, up from 84% a year earlier). Mexico and Spain were the fastest-growing markets, and New York, Toronto and Paris each grew users by more than 20%. Per the Forbes-sourced summaries, US revenue rose more than 38% while UK revenue grew 10%. The app now reports 14 million users, and Gen Z is its fastest-growing group at +65% last year. Feeld makes money from its "Majestic" membership tier, which adds unlimited likes, a "who liked you" view and advanced filters, and from paid "pings" that let members message someone before matching. It also says it spent £10.5 million on technology upgrades over the past year.

Most of the new users are not the app's original audience. The Guardian and Forbes both describe a wave of more "vanilla" daters leaving mainstream apps. Match Group, which owns Tinder and Hinge, reported a 5% decline in users earlier this year. Feeld president Kyle Brennan described the growth in broader terms: "These numbers speak to something bigger than the growth of our business. They reflect a broader shift in how people are thinking about connection, with greater openness, curiosity and agency to do things differently." Some longtime users say the influx has diluted the app's identity, and Feeld now has to grow without losing the community that gave it that identity.

The cap table is unusual for a company this size. According to Forbes, as relayed by Global Dating Insights, Kirova owns about 25%, Trifonov about 28%, and a Panama-registered entity called Multiple Personality Corp holds roughly 42%. Feeld has taken less than $500,000 in outside investment. In other words, a kink-positive dating platform has grown into a profitable eight-figure business while venture capital mostly stayed away from the category.

Sources

Update — 2026-10-05

Initial entry — story first created.