On April 17, 2026, COTR, Inc. — parent of b-Vibe, Le Wand, and The Cowgirl — announced it has completed acquisition of all assets and exclusive distribution rights for the Together brand. Terms were undisclosed. EAN Online and JRL Charts both confirmed the deal on April 20, with Synergy Magazine independently reporting the transaction.

Why It Matters

The independent sex tech space is consolidating in two directions. Vertically integrated mass-market plays — SWG Brands' Hello Cake / Wet rollup (registry: `swg-brands-vertical-integration-launch`), Dame's Chakrubs and Emojibator deals (`dame-acquires-chakrubs-second-deal`) — sit on one axis. Premium design-led portfolios anchored by a single founder, like COTR, sit on the other. The Together acquisition gives COTR exclusive control of one of the very few patented couples-vibrator technologies on the market and tightens the brand's grip on the design-forward segment that competes with WOW Tech (Womanizer, We-Vibe, Arcwave).

Together's flagship product is the Together Couples' Vibrator, which uses a patented "Echo Function" that delivers real-time bidirectional vibratory feedback between two paired devices — what one partner does, the other feels in real time. The lineup also includes Internal Kisses (a dual-stim wearable), Strapless Together (a hands-free strapless strap-on), Remote Control Couples Vibrator, and a range of double-ended vibrators, thrusting dildos, harness sets, and multi-stim toys. All products are medical-grade silicone.

For COTR, the deal extends a pattern. Founder Alicia Sinclair Rosenbaum has built one of the most acquisitive independent operators in the pleasure-products category, with b-Vibe (anal wellness), Le Wand (premium wand vibrators), The Cowgirl (the Red Dot-winning Rodeo Rumbler grinder, covered in the registry's cotr-cowgirl-rodeo-rumbler-red-dot story), and now Together. The unifying thesis is design-led, female-founded brands at the premium end of the market — and bringing them under one distribution and manufacturing umbrella.

For Together, the acquisition resolves the small-brand-distribution problem: a patented technology that was hard to scale through DTC alone now plugs into COTR's global wholesale network. COTR has signaled refreshed product development, broader retail placement, and updated educational resources are in the pipeline, with existing inventory continuing to ship through togethervibes.com during transition.

Sources

Update — 2026-04-26

Initial entry — story first created.