On August 27, 2026, Beisar introduced two additions to its e-stim catalog — Thor and Perun — pitched to retailers as a deliberate two-tier play rather than two versions of the same product. JRL Charts reported the launch out of Las Vegas the same day; both products are live on Beisar's own storefront within its Super-O anal collection.

Why It Matters

The merchandising argument is the actual story here. JRL's framing is explicit: two distinct form factors let a retailer stock e-stim across two feature and price tiers — roughly $50 and $100 — rather than forcing a buyer into a single configuration. That is the same planogram logic driving b-Vibe's 30-SKU C-Rings collection in July and the men's-wellness wholesale wave earlier this summer: suppliers have decided the shelf is under-built and are shipping assortment breadth instead of hero products. E-stim is a specific bet within that. It has historically been a kink-adjacent enthusiast category — ElectraStim's £399 Linx box is the reference point — sold to people who already know what bi-phasic stimulation means. Pricing a remote-controlled e-stim plug at $49.99 and putting it in an "anal wellness" collection is an attempt to move the category from enthusiast to entry-level, riding the same destigmatization wave that made prostate massagers a mainstream men's-wellness SKU. Whether that works depends on education, and this is where the category has real friction. E-stim has genuine safety considerations — placement above the waist, use with pacemakers and implanted devices, and current-path awareness — that a $50 impulse purchase with a wireless remote does not naturally come with. Lovense spent August publishing an anal-toy sizing guide precisely because it concluded first-time buyers were being underserved by the industry's default advice. E-stim needs the equivalent, and faster: the failure mode for a badly-explained sizing guide is disappointment, while the failure mode for badly-explained electrical stimulation is somewhat more memorable.

Thor ($99.99) is the feature-heavy one: a silicone-and-medical-grade-alloy design combining electrical stimulation with vibration, listing six adjustable e-stim intensity levels and 10 vibration patterns, plus dual rings and an additional external vibration component. Insertable length is 3.54 inches with a 30 mm ergonomic head. Beisar markets it as splashproof — note that word, not waterproof.

Perun ($49.99) strips the concept down: a compact, tapered, medical-grade-alloy plug with the same six e-stim levels and 10 vibration patterns, managed via an included wireless remote. Beisar lists Perun as waterproof, a notch above Thor's splashproof rating despite the lower price.

"E-stim gives us another way to approach anal stimulation," said Civeen William, product manager for Beisar — the same product manager quoted on the brand's Pardus 3.0 grinding vibrator launch a week earlier. "Thor and Perun take different approaches, giving users the choice between a more multifunctional experience and a simpler, more compact design."

There are no independent reviews of either product. Everything above is manufacturer-stated specification, and the split waterproofing ratings are the kind of detail worth confirming before purchase.

Sources

Update — 2026-08-29

Initial entry — story first created.