On June 17, 2026, Berlin-based Arcwave — the men's pleasure brand under WOW Tech Group (now part of the Lovehoney Group) — introduced two new automatic strokers, the Orbit and the Thruster, expanding its premium line beyond the air-pulse Ion and manual Voy. Both lean into motion rather than the brand's signature Pleasure Air technology, signaling a push into the mechanized, app-connected stroker segment dominated by Lovense's Solace and Kiiroo's Keon.

Why It Matters

The automatic male stroker is one of the fastest-growing hardware categories in sextech, with the male sex-toy market projected toward $12B+ and "premiumization" cited as a core driver. Arcwave entering the motorized/connected stroker race — with app sync, anti-injury sleeve detection, and a rotation-plus-thrust mechanic — intensifies competition with Lovense, Kiiroo, and The Handy at the high end. It also deepens the Lovehoney Group's vertically integrated portfolio (which now spans Womanizer, We-Vibe, and Arcwave) at a moment when the same parent is aggressively enforcing its Pleasure Air patents against rivals.

The Orbit centers on rotation: it delivers 360-degree clockwise and counterclockwise motion with pressure-sensitive speed controls, four modes, a CleanTech silicone sleeve, KooSync app connectivity, and a storage case. The Thruster combines thrusting and rotating motions, hitting up to 200 strokes and 150 rotations per minute across two modes, with a CleanTech silicone sleeve, a sleeve-detection safety feature, table-mount compatibility, and the same KooSync app integration for interactive content and remote play.

"Male pleasure products have historically focused on replication," said Arcwave Product Manager Fin Lasse, framing the launch as an attempt to engineer novel sensations rather than merely imitate. Both devices use Arcwave's body-safe, platinum-cured CleanTech silicone for the contact sleeves — a materials standard the brand has marketed as a differentiator against cheaper TPE-based competitors.

Sources

Update — 2026-06-25

Initial entry — story first created.