The Womanizer Pro40 is the entry-level Pleasure Air clitoral stimulator that helped make the entire air-pulse category a household concept. Made by WOW Tech (now part of Lovense Group), the Pro40 was first released in the late 2010s, briefly discontinued, and then re-released by popular demand. It uses the same patented Pleasure Air technology — gentle pulsating suction without direct contact — as Womanizer's $200+ flagship Premium 2, in a simpler body with fewer bells and whistles and a price tag that hovers around $99.

Why It Matters

The Pro40 is a useful case study in product longevity in a sex tech industry that mostly chases newness. Womanizer discontinued it once and was forced to bring it back by demand — a vote of confidence from users that reshaped the brand's mid-tier positioning. Its continued availability also reflects WOW Tech's strategy of segmenting Pleasure Air across a 5-tier price ladder (Starlet → Pro40 → Liberty → Classic → Premium → Premium Eco), one of the most disciplined product-laddering plays in the pleasure-tech industry.

What makes it special is the no-nonsense execution of an iconic mechanism. Six suction intensities controlled by clearly-marked +/- buttons (no app, no Bluetooth, no marketing-speak modes), a 240-minute runtime, IPX7 full waterproof rating, magnetic USB charging, and a removable, dishwasher-safe head for hygiene. It is one of the few Womanizer products that doesn't try to do anything clever — it just delivers the core Pleasure Air experience at the lowest price point in the brand's lineup.

What reviewers and users say: Joan Price's review of the Pro40 praised it as "ideal for users who find the Premium 2 too intense" — the lower top-end intensity makes it more approachable for first-time air-pulse users or anyone with high clitoral sensitivity. JouJou's deep-dive on the Womanizer line ranks the Pro40 between the entry-level Starlet 3 and the mid-range Liberty 2 for power. Mumsnet threads consistently flag it as the best "if you've never tried Pleasure Air and don't want to spend $200" — the most-cited gripe is that the head is a single fixed size, so anyone needing the slightly larger Liberty/Premium head should size up.

Price and where to buy: $89–$119 at Walmart, Amazon, Lovehoney, and direct from womanizer.com. Often available in white, black, magenta, and limited-edition colorways. 2-year warranty.

Materials and safety: Body-safe silicone head and ABS plastic body. Removable head for cleaning. Phthalate-free, latex-free. Magnetic USB charging.

The bottom line: Buy this if you want classic Pleasure Air at the lowest price Womanizer's catalog allows, and you don't need app control, vibration motors, or a luxury aesthetic. The Pro40 also makes one of the best gift-giving entry points to the Womanizer line — discreet, easy-to-use, no learning curve. For maximum power, step up to the Premium 2; for maximum portability, the Starlet 3 is smaller. For the canonical Pleasure Air experience at $99, the Pro40 still wins on value.

Sources

Update — 2026-05-04

Initial entry — guide first created.