The plusOne Waterproof Rechargeable Vibrating Bullet is a $15.99 silicone bullet vibrator sold at Target, Walmart, Amazon, and CVS — one of the cheapest body-safe rechargeable vibes on the mainstream market. Made by Vibrant Industries, plusOne built its category by being the only sexual wellness brand at Walmart with mass-market shelf placement going back to 2018, and the bullet is the line's flagship.

Why It Matters

plusOne is the brand that proved sex toys could live next to toothbrushes and ibuprofen at Target. Its bullet vibrator is functionally a gateway product — the first body-safe vibe many people own — and the fact that you can buy it in person without ordering online or visiting an adult store is the entire point. As Target's wellness expansion deepens (the chain's 2026 30%-expansion includes more sexual wellness shelf real estate), plusOne is the brand most likely to benefit.

It runs 10 vibration patterns from a single button, charges via USB with an LED indicator, and lasts about an hour on a full charge. Materials are body-safe silicone — explicitly phthalate-free, BPA-free, and latex-free — over an ABS interior. The bullet is fully waterproof for shower play and easy cleaning.

The reception is the story. Target lists 9,038 reviews averaging 4.7 stars; reviewers repeatedly cite the size (compact enough to travel with), the surprising punch for the price, and how quietly it runs. Walmart reviews are similar — customers describe it as their "all-time favorite mini vibrator" and report buying replacements after years of use. The most common complaint is durability: a meaningful minority report charging or motor failure after several months, which is roughly what you'd expect from a $16 device with a lithium-ion battery.

Bottom Line

The single best entry-level bullet vibrator on the mass-market shelf. Don't expect it to last forever, but at $16 you don't need it to. Buy it in store with the rest of your groceries and skip the discreet packaging anxiety entirely.

Sources

Update — 2026-04-30

Initial entry — story first created.