On October 6, 2026, North Carolina pleasure-machine maker Motorbunny announced a collaboration with LoveCraft, a 3D adult game sold on Steam. The game now includes a full in-game replica of the Motorbunny Buck, the company's ride-on saddle machine. AVN reports that the deal began as a standard affiliate arrangement when LoveCraft joined Motorbunny's affiliate program last month. "the relationship quickly grew beyond a traditional affiliate partnership," a Motorbunny representative said. "LoveCraft recreated Buck inside its virtual world, giving players a new way to discover the real-world product."

Why It Matters

In-game product placement is one of the few growth channels open to pleasure brands that mainstream ad platforms won't accept. Adult games on Steam have dedicated, high-intent audiences. Affiliate-funded placements cost a brand little up front and can be measured by tracked links. A playable replica works as a 3D product demo, which matters most for a large, expensive item like a saddle machine that shoppers can't try in a store. The numbers are modest, so this is a test, not a channel at scale yet. It is also exposed to platform risk: Steam's 2025 purge of adult titles under payment-processor pressure showed that the storefront hosting these games can change its rules quickly. Watch whether the virtual Buck is ever paired with live device control. Motorbunny already has the haptic plumbing in Fluffer's Gaming Mode, and a game that drives a real machine in sync with its virtual counterpart would make this a teledildonics integration rather than a marketing banner.

The audience is small. Motorbunny's figures, as reported by AVN, put LoveCraft at more than 10,000 Steam community followers, about 1,119 concurrent players in recent data, a 24-hour peak of 1,242 and an all-time peak of 1,332. To launch the partnership, LoveCraft is running a screenshot contest through October 8. The top vote-getter picks a real Motorbunny Fluffer product (the Rock Hard Power Ring, G2G Panty Vibe or G-Thang Bulb Vibe) with worldwide shipping. Second and third place get the virtual Buck in-game. Motorbunny banners will also appear inside the game, and both companies describe it as an ongoing promotion.

This builds on Motorbunny's earlier gaming work. In June the company expanded its Fluffer app's Gaming Mode with motion-controlled play through the Playmate haptic plug-in, which Afterglow covered in Joystick to the Rescue. It also follows Lovense's platinum sponsorship of Adult Game Fest inside the Utherverse virtual world in September.

Sources

Update — 2026-10-07

Initial entry — story first created.