LELO released its first-ever advent calendar on September 18, 2026 — the LELO Couples Calendar, a 12-day set priced at $399 in the US and £349 in the UK. For a brand whose single toys routinely clear $150, the pitch is simple: this is the one time of year LELO is functionally on sale, and the discount is structural rather than promotional.

Why It Matters

The advent calendar has quietly become the pleasure industry's most effective customer-acquisition instrument, and LELO entering it is a signal about where the premium tier is headed. Lovehoney and Ann Summers have run calendars for years at mass-market price points; LELO's arrival at $399 establishes a luxury rung and does something the brand's normal pricing can't — it gets five devices into a household at once, which is how you convert a curious buyer into a catalog customer. It is also, functionally, a discount channel that doesn't require discounting individual SKUs, which protects premium positioning year-round. Expect competitors in the $100+ bracket to follow.

What's inside. Five full-size LELO devices plus seven accessories and consumables. The toys, per HuffPost UK's breakdown: TOR 3 (vibrating cock ring), SONA 2 Travel (compact version of LELO's clitoral suction toy), SURFER 2 (vibrating butt plug), TIANI Harmony (C-shaped couples' toy worn during penetration), and MIA 3 (bullet vibrator). The accessories are a massage candle, sex pillow, lube, orgasm gel, toy cleaner, handcuffs and a blindfold. Note the deliberate spread: one toy for a penis, one for a clitoris, one anal, one worn by a couple together, one general-purpose. This is assembled as a couples' kit, not a grab bag.

The value math, and the honest caveat. HuffPost UK's Honey Jane Wyatt puts the five toys' standalone value at £555 against the £349 price — roughly £300 in savings once accessories are counted. Mashable's Tabitha Britt frames the US version as "nearly $500 worth of full-sized sex toys for $399." Those two figures don't reconcile cleanly across currencies, which is a useful reminder that advent-calendar value claims are inherently squishy: they're computed against full MSRP, and LELO's individual toys are frequently discounted during holiday sales. The genuinely verifiable claim — and the one both outlets emphasize — is that these are full-size devices, not travel samples or sachets, which is the failure mode that makes most sex toy advent calendars a bad deal.

What reviewers actually say. Neither piece is a tested review of the calendar itself; both are shopping writeups from writers with long histories testing LELO's catalog. Wyatt calls LELO her all-time favorite brand, singles out the SONA 3 as one of the best suction vibrators ever made and the app-controlled SWITCH wand as a personal favorite, and praises the silicone quality and unboxing experience — while stating plainly that her one complaint about LELO is price. Britt, who has tested 100+ toys for Mashable, makes the same core argument: advent calendars are hit or miss, and the differentiator is whether the brand pads the boxes with cheap filler. This one doesn't. Treat both as informed enthusiasm about known-good products rather than independent verification of the bundle.

Materials and safety. LELO builds in body-safe silicone and ABS plastic across the range, and the brand's silicone quality is one of the most consistently praised things about it. Standard care applies: water-based lube only on silicone toys — which matters here, because the calendar includes both lube and silicone devices, so check the bottle before pairing them. The included massage candle is for skin, not for use as lubricant.

Price and where to buy. $399 at LELO (US), £349 at LELO (UK). Expect it to sell through before December — sex toy advent calendars from Lovehoney and Ann Summers routinely do, and this is LELO's first.

The bottom line. This is the best-value entry point into LELO's premium catalog that exists, and it's aimed squarely at couples who want to try several categories at once — cock ring, suction, anal, shared wearable — without committing $150+ per experiment. Buy it if you're partnered, curious across categories, and were already eyeing LELO but balking at single-item prices. Skip it if you already own two or three of the five toys, if you only want one specific device (buy that device), or if you're shopping for solo use — three of the five items here are built around partnered play, so the value proposition thins out considerably on your own.

Sources

Update — 2026-09-22

Initial entry — story first created.