Hello Nancy — the brand behind the viral lemon-shaped Lem clitoral massager — launched its limited-edition Center Court Collection on August 28, 2026, timed to the US Open, which runs through September 13. Two toys, 500 units in the first drop, both already discounted: the Ace, a tennis-ball-shaped air-suction massager, and the Smash, a full-sized wand with a tennis-ball head. Mashable's Tabitha Britt covered the launch the day it dropped. Hello Nancy now shares a parent company, Care & Bloom, with Dutch brand Biird — whose Namii, Kalii and Gii Glow toys sell through the same storefront.

Why It Matters

Novelty-shaped toys keep working, and the industry has noticed. The Lem's lemon, the rose toy, Geeky Sex Toys' Pokémon parodies, and now a tennis ball timed to a Grand Slam — these are products designed to be photographed and shared in a category that cannot buy paid social advertising. When Meta, Google and TikTok all refuse your ad dollars, a toy that looks like a piece of sports equipment is a distribution strategy, not just a design choice. The Center Court drop is a clean case study: 500 units, a two-week sporting event, an affiliate-friendly launch story, and no ad spend required.

The Ace ($99 Tennis Green / $109 Nancy Pink, from $199). This is the shape argument Hello Nancy keeps winning: a palm-sized sphere with no handle and nothing to aim. It runs eight intensities and four patterns of air-pulse suction rather than vibration, and the spec sheet is genuinely strong for the price — IPX7 waterproof, USB-C, body-safe silicone, 65 × 65.5 mm, 110 g, and a standout 3 hours 30 minutes of runtime at max level on a 1 hour 20 minute charge. That battery figure is roughly double what most sub-$100 air-pulse toys manage. Ships with a charging cable and storage pouch.

The Smash ($129, from $229). A full-size wand, 22 cm long with a 5.5 cm flexible tennis-ball head and a 4.1 cm grip, 272 g. Eight modes across five intensities, deep rumbly rather than buzzy vibration, IPX7 waterproof, USB-C, body-safe silicone. The one number to weigh: 60+ minutes of runtime on a 90-minute charge — fine for a wand, but a third of what the Ace delivers, so this is a plug-in-adjacent toy, not a travel companion.

What reviewers are saying — honestly, not much yet. This launched yesterday. Britt's Mashable piece is a launch write-up, not a tested review; she says plainly that she hasn't received samples yet and judges the Ace's ergonomics from the design. There are no independent long-form reviews of either toy in existence at time of writing. What is verifiable is the brand's track record: Britt scored the Lem 4.5/5 in July 2026, praising its grip for arthritis and carpal tunnel and its suitability for pelvic pain, while flagging one-button cycle-only controls and underwhelming max suction for power users. Hello Nancy says the Lem has sold over a million units since April 2023 — one every 23 seconds — which is a brand claim with no published methodology behind it. Treat the Ace's likely strengths and weaknesses as inheriting from the Lem until someone actually tests it.

Materials and safety. Both toys are body-safe silicone with IPX7 waterproofing (fully submersible, shower- and bath-safe) and USB-C charging. No red flags — this is the standard, correct spec for the category, and the move to USB-C over proprietary magnetic pucks is a genuine quality-of-life win.

Price and where to buy. Direct from hellonancy.com. Both are steeply discounted from list at launch, and the site is stacking additional promo codes on top. Note the checkout warning: the collection ships separately from other orders, with a stated 5–10 day preparation window plus 3–5 days delivery.

The bottom line. The Ace is the more interesting product and the easier recommendation — a well-specced air-pulse toy with class-leading battery life at a price that competes directly with the Womanizer Peach ($59) and Next Liberty ($129), differentiated mainly by charm and grip. If you found the Lem's shape genuinely easier to hold than a wand-style suction toy, the Ace is the same ergonomic idea with a longer battery. The Smash is a more crowded proposition: $129 buys a lot of wand, and the tennis-ball head is a novelty rather than a functional advantage. Buy the Ace for the design; buy the Smash only if you specifically want a flexible-neck wand and like the joke. Both are limited to 500 units in this drop, which is a scarcity play as much as a supply constraint — if you miss it, the Lem is still $89 and actually reviewed.

Sources

Update — 2026-08-29

Initial entry — story first created.

Update — 2026-09-17

The campaign closed out, and Hello Nancy is calling it a win. On September 16, 2026 — three days after the US Open final — the brand told XBIZ it is "celebrating its successful tennis-themed pleasure product campaign," which it ran under the name "Game. Set. O." Co-founder Momo Kashiwabara described the thinking: "We wanted to create something that felt playful, culturally relevant, and a little different from the usual sexual wellness product launches. The U.S. Open gave us a really fun way to do that, while also helping us continue our expansion into the wider U.S. market. It was really exciting to see the campaign be received so well by the public and take on a life of its own online."

That last phrase — "take on a life of its own online" — is the earned-media thesis from our original entry, stated by the brand itself. No verified sell-through or unit figures have been published, so treat "successful" as a company characterisation rather than a measured outcome.

Two corrections to the launch specs. XBIZ's write-up describes the Ace Air Suction Massager as having 12 intensity settings, not the eight we reported from Mashable's launch coverage in August. The discrepancy is unresolved and may reflect a spec revision between announcement and shipping, or a difference in how patterns and intensities are counted; buyers should check the product page at time of purchase. XBIZ also refers to the Smash simply as a wand vibrator with a tennis-ball head design, consistent with our original entry.

Buying note. Both products are now carrying 25% promotional discounts via codes ACE25 and SMASH25 at HelloNancy.com — meaningful if you passed on the limited first drop. The original 500-unit scarcity framing has not been repeated in this round of coverage, which suggests broader availability post-campaign.

New Sources